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  • Sincerely, Southern

Vignette: Catherine Sneed

By: Emma Smith, Sincerely, Southern staff

Sneed participates in the “Cotton Dirty Laundry” denim recycling campaign outside the Russell Union Building as a member of Georgia Southern’s Public Relations Student Society of America in 2007. (Photo courtesy: Catherine Sneed)

Catherine Sneed began her college career at Georgia Southern University in 2003 and graduated in 2007.

During her time at GSU, she majored in public relations with a minor in international studies.

Her favorite memory from the Communication Arts Department is the “Cotton Dirty Laundry” denim recycling campaign in which she participated in as a member of GSU’s Public Relations Student Society of America.

The campaign was founded to give college students a chance to turn old denim jeans into cotton fiber insulation to help benefit victims of Hurricane Katrina. The Cotton brand was looking for campuses to contribute to the campaign, Sneed said.

“Our PRSSA chapter saw it and saw an opportunity for real-world experience,” Sneed said. “[We made] great memories of long nights of campaigns with Urkovia Andrews, PRSSA committee meetings and student outreach under the Rotunda.”

Sneed is now the senior communications representative for Sikorsky, a Lockheed Martin company in Stratford, Connecticut.

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